Pearl Izumi
Kinji Shimizu was born and raised in the small town of Iida in the hills of Nagano Prefecture. During his childhood, his family always used clear spring water from a nearby well.
In 1950, he named his company Pearl Izumi to reflect his wish to create brilliant products like ‘pearls from a spring’. This became the brand belief.
The following decades provided one innovation after another, establishing Pearl Izumi as a trusted leader in cycling apparel.